AMSTERDAM, 26 January 2026
Compelling family-focused reality format launches on Danish broadcaster, produced by Laud People
Amsterdam. 21 January 2026. Independent international distribution company Lineup Industries has signed a deal to take format The Will to DR. The Danish broadcaster launched the show this month with episode one reaching an impressive fifth place on the list of most-watches programmes in Denmark that week*. Produced by Laud People in the territory, and based on an original concept from NRK, the format tackles the difficult conversations and potential conflict around the bequeathing of a family’s inheritance…while the parties are still alive.
Death and money are among our greatest taboos, and inheritance involves both, making it an extremely sensitive subject for many families. Conflicts over the division of an estate can tear families apart. But how do you avoid disputes over inheritance if no one dares to talk about it?
The Will follows families who want to put their affairs in order while they are still in good health. Each family engages in discussions about how they wish their property, money, and valuables to be distributed, while taking relationships, emotions, and the wishes of all family members into account. Problems must be resolved and disagreements cleared away as they work together with an experienced inheritance lawyer and a host who guides them through the often difficult and emotionally charged process. But can they find a solution that ensures both peace within the family and respect for the parents’ wishes?
Julian Curtis, founder of Lineup Industries, said: “Broadcasters are increasingly looking for thoughtful, discussion-worthy factual entertainment and we have several audience-winning formats on our slate that shine a light on issues considered taboo or difficult to face. The Will tackles one of the most emotional conversations we can have with our loved ones, and it does so head-on. Not only is it compelling television, but hopefully it will also become a talking point for audiences across Denmark.”
For further information, please contact:
Aimée Norman at Liberi Consulting on: +44 (0) 7957 564 050 or aimee@libericonsulting.com
About Lineup Industries
With a global reach, Amsterdam-based Lineup Industries is an independent international distributor offering the highest level of sales expertise combined with a tailored, global service. The company consists of a senior team of executives with wide-ranging experience dealing with broadcasters, corporations, independent producers and individuals worldwide. Lineup Industries focuses on formats and derived IP and is competitive and streamlined in its approach, facilitating high quality materials and consultancy, ensuring consistency across every production through its lifespan. In 2016 Beta Film GmbH took a stake in Lineup Industries forging a complementary distribution partnership between the companies. www.lineupindustries.com
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