AMSTERDAM, 28 September 2023

LINEUP INDUSTRIES’ SWITCH HEADS TO GREECE IN DEAL WITH ERT1

Greek version to be produced by VCM Production in collaboration with NEEDaFixer 

Amsterdam. 28 September 2023. Independent international distribution company, Lineup Industries, is set to launch its fast-moving trivia game show SWITCH in Greece. This move comes after signing a deal with VCM Production to bring the format to primetime on the public broadcaster ERT1. Additionally, a new 50-minute version of the game show has been tailored to fit the ERT1 schedule, and a total of 80 daily episodes, including celebrity editions, have been commissioned.

SWITCH is based on a format developed by Panenka for VRT in Belgium and distributed globally by Lineup Industries. The deal for a local version in Greece comes hot on the heels of a recommission for 100 more episodes by Game Show Network, produced in the U.S. by DIGA Studios.

Panos Rallis of production company VCM Production, said: “Our company was in search of a television gameshow that would make a difference in Greece, specifically a knowledge-based yet fast-moving entertaining show suitable for public broadcaster ERT. It needed to be a format that would target families and appeal to the wider public without being just a knowledge game. SWITCH fitted the bill, and we acquired the rights to the format for Greece and Cyprus working with both Lineup Industries and the format creator Panenka in the project’s setup with production handled by two major Greek production companies, VCM Production and NEEDaFIXER.”

He added: “SWITCH is now airing on Greece’s major public broadcaster ERT, providing relaxed and fun daily entertainment for everyone to enjoy. By introducing some innovations, SWITCH not only serves as an entertaining television game but also conveys messages of social responsibility. Once a week, celebrities such as actors, singers, athletes, and other participate and the prize money is donated to charitable foundations.”

Ed Louwerse, Founder of Lineup Industries, said: “SWITCH is exciting to watch yet simple to play and very visual in that the leaderboard is represented by the position of the contestants on set. The general knowledge-based quiz means the show is ideal family viewing, and we are seeing a lot of broadcaster interest in this type of co-viewing show for access or daily primetime.”

In SWITCH, five players begin the game by taking positions behind large numbers from one to five. After a trivia question is asked, players with correct answers move towards the number one spot, and players with incorrect answers move towards the number five spot. The goal of the game is to finish the third round of questions in the number one position, thus winning the game and earning the right to play the bonus round for $10,000.

 

For further information, please contact:

Aimée Norman at The DDA Group: +44 (0) 7957 564 050 or aimee.norman@ddapr.com

 

About Lineup Industries

With a global reach, Amsterdam-based Lineup Industries is an independent international distributor offering the highest level of sales expertise combined with a tailored, global service. The company consists of a senior team of executives with wide-ranging experience dealing with broadcasters, corporations, independent producers  and individuals worldwide. Lineup Industries focuses on formats and derived IP and is competitive and streamlined in its approach, facilitating high quality materials and consultancy, ensuring consistency across every production through its lifespan. In 2016 Beta Film GmbH took a stake in Lineup Industries forging a complementary distribution partnership between the companies.  www.lineupindustries.com

For further information, please contact:
Aimée Norman at Liberi Consulting on: +44 (0) 7957 564 050 or aimee@libericonsulting.com

About Lineup Industries
With a global reach, Amsterdam-based Lineup Industries is an independent international distributor offering the highest level of sales expertise combined with a tailored, global service. The company consists of a senior team of executives with wide-ranging experience dealing with broadcasters, corporations, independent producers and individuals worldwide. Lineup Industries focuses on formats and derived IP and is competitive and streamlined in its approach, facilitating high quality materials and consultancy, ensuring consistency across every production through its lifespan. In 2016 Beta Film GmbH took a stake in Lineup Industries forging a complementary distribution partnership between the companies.  www.lineupindustries.com

 

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