A combination of three killer elements, Big characters, property and competition. Two real estate brokers, the challenge of a lifetime. They will go heads to head selling 10 properties, not just any properties. Collectively they have been on the market for 100 years. Each will pick 5 and will have 10  months to sell the unsellable.
They are given a small budget and can call on the help of a small team. They can make renovations and can market the houses however they wish.
They hustle and use every trick in the book to get these off the books and in the hands of new owners.

Fierce but friendly competition between two big personalities with huge egos.

A ratings phenomenon on both linear where it increased share by 7% versus average in 15-49. VOD is where For Sale For 100 years really shines up 20% versus average. The competition element proved irresistible to VOD spiking view-through rate to become one of the most binged shows for TV2 in Denmark.