The Next Design Icon is an established hit on Danish broadcaster DR. The show that gives 5 professional designers the opportunity to produce the next iconic homeware design.

Each episode will center one household object. The contestants will have 3 weeks to get inspired, design and manufacture a prototype. The winner will have their design go forward with the chance to win the whole competition. The series offers an intimate portrait of designers at work and under pressure.

Consistently outperforming linear ratings, delivers young 18-31 demos on VOD and continues to grow in all viewers with every season.